NICOLE VAN STRAATUM
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ASOS x R29 Style Stalking

ASOS x r29 style stalking video series (EPISODE 102, LONDON)

Through five highly stylized social films, #R29StyleStalking teamed up with ASOS to explore how different women interpret today's most popular sartorial trends, allowing viewers to get up close and personal with the fashion secrets behind great looks. Shot in the world's preeminent style capitals, from L.A. to Berlin, this campaign highlights local talent and stylists to encapsulate the unique texture of each city. 

By integrating the movements of the shoot's models with the skylines and landmarks of these iconic urban spaces, our #R29StyleStalking ASOS campaign created a richly atmospheric experience for viewers. These vibrantly snackable assets, cut like mini music videos with their popping, neon colors, earned as high as a 21.7% click-through rate and nearly 37k organic Facebook views. 

NVS was responsible for all pre-production logistics, assembling of creative teams and post-production to final deliver across channels for each of the five films. 

 

asos / LONDON CRedit: 

Creative Director - Sara McDowell, Supervising Producer - Megan Doyle, Producer - Nicole Van Straatum

Talent – Emma Breschi, Orla Carolina, Ayesha McMahon

DP- Adam Giese, AC- Julia Pitch
Wardrobe Stylist - PC Williams, Hair Stylist - Virginie Moreira, Makeup Artist - Ammy Drammeh, Manicurist - Roxanne Campbell, Music - P ON THE BOARDS, Video Editor - Ron Douglas, Casting Director - Lilac Perez, Local Producer - Julie Vergez, AP - Kevin Kushner, Stills Photographer - Rosaline Shahnavaz

 

ASOS x r29 style stalking video series (EPISODE 102, N.Y.c)

ASOS x r29 style stalking video series (EPISODE 103, L.A.)