PARTNERSHIP – The Arrivals x sweetgreen at Sweetlife Festival 2015 brought together the mission of passion x purpose for both brands. The Arrivals created a limited edition leather jacket featuring the entire line up of the 2-day festival, signed by all rostered musicians and then raffled off to benefit Brooklyn-based creative incubator, Pioneer Works.
Working closely with The Arrivals Creative Director and liaising with sweetgreen marketing directors, NVS co-art directed and produced the partnership campaign content suite; including social media calendar, newsletter, physical brand collateral, and backstage photography assets. On-site of the festival, NVS was responsible for producing exclusive behind-the-scenes photography of the musicians engaging with the limited-edition jackets.
THE LINE UP – Calvin Harris. Kendrick Lamar. The Weeknd. The Pixies. Charli XCX. Billy Idol. BANKS. Phantogram. Marina & The Diamonds. Bleachers. Tove Lo. Vance Joy. Lucius. Vic Mensa. Allen Stone. SZA. Raury. Misterwives. St. Paul & The Broken Bones. Sinkane. San Fermin. Life of Dillon. Wet. Gold Link. Aurora. Sun Club. Holy Child. The Bots. The Walking Sticks. Bishop. Nehru. Light Show.